Adwave — AAF District 15 Competition

Competition brief required a full campaign strategy and creative plan under tight team deadlines.

Shows cross-functional communication and high-stakes team delivery alongside technical work.

• Competition brief and secondary research for the campaign category.

Collaborative strategy → creative direction → plansbook → live presentation with the Adwave team.

• Contributed to campaign planning and team materials.
• Helped prepare competition deliverables including the plansbook.

• Team project, not an ML system. Included for leadership and communication breadth.

• Aligning creative, strategy, and presentation under competition time pressure.

• Completed team plansbook and competition presentation materials.

Clear storytelling and team coordination transfer directly into technical demos and interviews.